1941 Victory Pink – Besame Cosmetics

Behind the Coloration: Bésame Cosmetics 1941 Victory Pink


It’s 6 am and your alarm clock is singing louder than the birds. You slowly open your eyes, groggily getting accustomed to your brightly lit room. You continue to have not fairly gotten use to waking up at this hour. Gone are the glamorous events and dancing the night time away to Moonlight Serenade by the ever common Glenn Miller. Now you’re a lady of the workforce, certainly one of many who’ve grown accustom to rigorous labor.  You are taking delight in your new profession, fortunately doing all of your half for the continued conflict.  You stroll to your closet and select your outfit for the day— an olive inexperienced Marine Corps Uniform. With confidence you set in your uniform, rigorously adjusting the jacket so it lays easily. You pull your hair again and tuck your curls up away out of your shoulders earlier than inserting your cap upon your head.  Subsequent, a easy swipe of pale powder on the face, a tender pink rouge for the cheeks, thick brows, and lengthy luscious lashes. Lastly, your navy issued lipstick – a vivid, vibrant pink that completely matches your uniform’s trim. It’s your favourite shade, excellent for the assured, patriotic girl of the Forties. 



The Forties was an period brimming with patriotism, optimism, and daring pink lips. America had simply entered the second World Conflict and ladies’s roles within the office started to be redefined.  The Thirties noticed girls as nurses, faculty academics, and homemakers. Nevertheless, with males off at conflict, the Forties girl might now work in factories, on meeting strains, and even be part of the navy. On the urging of Eleanor Roosevelt (the primary woman on the time), and Common George Marshall, the primary girls’s department of service was established in 1941— the Ladies’s Auxiliary Military Corps (later to be generally known as Ladies’s Military Corps).

With girls changing into increasingly more concerned within the conflict effort, one would assume make-up was a misplaced precedence. Nevertheless, in the course of the decade “magnificence was your obligation” and thought of an act of patriotism. Pink lips symbolized victory, optimism, and impacted morale. Pink lipstick was seen an acceptable shade for any event: at house, within the office, and even energetic obligation. 

Within the early Forties, well-known make-up artist, and ladies’s activist, Elizabeth Arden was approached to create a lipstick particularly designed for girls in service. In 1941 “Montezuma Pink” was created. It was a vivid, vibrant pink, and completely matched to the pink piping and chevrons on girls’s navy uniforms. Montezuma Pink was issued to navy girls in an official equipment which included the attractive pink lipstick, an identical cream rouge, and nail polish. 

As the recognition of Montezuma Pink blossomed, the general public demanded a shade of their very own. Elizabeth Arden created “Victory Pink”, amongst different reds, so any girl might proudly honor her nation. 

Impressed by the energy, and optimism of the Forties girl, Bésame’s very personal “1941 Victory Pink” is a trustworthy copy of the pink lipstick as soon as issued to navy girls. Whereas magnificence is probably not thought of a “obligation” for as we speak’s way of life, this shade will ceaselessly be linked to the assured and provoking girls of the Forties. 

picture courtesy of @MissVintageLady

picture courtesy of @missgolden_lady

picture courtesy of @mikalakitty


Hernandez, Gabriela. Basic Magnificence: the Historical past of Make-up. Schiffer Publishing Ltd, 2017.
Historical past.com Employees. “American Ladies in World Conflict II.” Historical past.com, A&E Tv Networks, 2010, www.historical past.com/subjects/world-war-ii/american-women-in-world-war-ii.

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