Jerrod Blandino, co-founder of Too Confronted Cosmetics and his husband, Jeremy Johnson are leaving the model they based in 1998 to “embark on new entrepreneurial initiatives and endeavors,” in accordance with Estee Lauder. Too Confronted was offered to Estee Lauder for 1.45 billion in 2016 and since that point each Jerrod and Jeremy have remained energetic with the model. However like founders earlier than them (Bobbi Brown, Jamie Kern Lima, Wende Zomnir, and so forth…) they stayed on for the customary 5 yr interval and at the moment are quietly exiting as of July 1st, 2022.
Jerrod posted an Instagram video yesterday to say goodbye and need his model nicely. And Estee Lauder went forward and introduced that Tara Simon was promoted to the worldwide model president for Too Confronted going ahead.
Unquestionably I do know we haven’t seen the final of Jerrod of Jeremy as many model founders haven’t utterly left the trade! For instance, Wende Zomnir has since moved on from City Decay and launched a brand new model referred to as Caliray and extra just lately Bobbi Brown has launched Joans Highway Magnificence.
At 1.45 billion {dollars}, Too Confronted was one in every of Estee Lauder’s largest acquisitions and was bought at a time when Too Confronted was exhibiting immense progress. Apparently sufficient, the acquisition wasn’t an entire catastrophe if something Too Confronted improved after the acquisition and product launches turned extra fascinating. Nevertheless, with Jerrod gone we would start to see the decline of high quality as Estee Lauder is famous at destroying manufacturers they buy.
What do you consider Jerrod’s departure?
Do you suppose the standard of the model will endure going ahead?
