Biologi’s ‘most fun’ serum launch options wild-harvested extract that protects towards air pollution
The clear cosmeceutical model is finest identified for its single plant extract serums that it achieves by means of its proprietary extraction chilly liquid extraction closed system (CLECS II).
The corporate just lately introduced the launch of the Bg Defence Anti-Air pollution Serum. Billed because the ‘final daytime protector’, the serum claims to defend towards every day environmental triggers and aggressors.
“We developed our newest progressive serum, Bg Defence, as a result of free radicals and oxidative stress from environmental assault are one of many largest considerations for the pores and skin. Bg Defence is a brilliant serum, designed to defend and defend your pores and skin towards environmental assault like blue gentle and air pollution day by day,” founding father of Biologi, Ross Macdougald, instructed CosmeticsDesign-Asia.
With extra details about environmental air pollution, there was a rising demand for merchandise that defend towards a number of environmental aggressors, corresponding to mud, solar rays in addition to blue gentle.
“It’s no secret that anti-pollution merchandise are a pattern – and rightly so – however this is without doubt one of the first pure variations that we’ve seen in the marketplace. So as an alternative of shopping for a product laden with artificial substances, you may get a pure model that’s nonetheless energetic, but protected for the pores and skin,” stated Macdougald.
Wild-harvested hero
The Bg Defence Anti-Air pollution Serum is the most recent in Biologi’s signature vary of serums and accommodates strawberry gum leaf extract as its hero ingredient.
“The strawberry gum tree is a uncommon species as a result of it isn’t plantation grown, as an alternative it’s wild-harvested from the southern aspect of the Nice Dividing Vary,” stated Macdougald.
Whereas there have been many anti-pollution magnificence merchandise in the marketplace at the moment, Macdougald highlighted that strawberry gum leaf extract was a “superior” protecting magnificence ingredient given how wealthy it’s in protecting phyto-actives.
“What makes it so attention-grabbing is the truth that we extract the serum from the leaf of the plant and bottle it in its pure type. Due to our extraction expertise, we’ve been capable of extract a pure plant serum and maintain it steady – and 100% energetic – making it a protected selection for many pores and skin sorts.”
With this attention-grabbing mixture, the brand new serum helps to “defend towards blue gentle and environmental air pollution, while boosting pores and skin’s glow and total texture,” stated Macdougald.
Moreover, the serum has a pure floral observe that comes from the extract.
“Most crops carry their scent within the leaf and as our first leaf extract serum, we’ve been in a position to attract throughout this floral scent. That is not like our different serums which have a distinct odour profile as a result of they’re extracted from the fruit,” stated Macdougald.
The corporate described this serum as its “most fun launch” so far.
“The rationale it’s our most fun launch is as a result of unimaginable powers discovered within the one single ingredient. Strawberry gum leaf extract has a singular phyto-active mixture of vitamin C, niacinamide and salicylic acid – an unheard-of trio mixture in conventional skincare, however present in nature that enhances pores and skin glow, improves the feel of pores and skin all whereas defending and shielding your pores and skin from environmental aggressors,” stated Macdougald.
“Our Bg Defence Anti-Air pollution Serum is a gamechanger, and all as a consequence of a fragile leaf that has unimaginable protecting powers for the pores and skin… Put merely, there isn’t any different product prefer it in the marketplace.”
