CosmeticsDesign spoke with COSMOS & HARMONY about their efforts to transition into the US cosmetics market.
Inform me a bit about your model.
Life is a journey and the model COSMOS & HARMONY is concerning the journey of life.
Each place on the earth is totally different. Each tradition is exclusive in its personal means. Beneath each tradition, there are tales of knowledge. There are tales of happiness that include folks’s smiles. There are tales of knowledge that include folks’s tears.
There are legendary tales which might be filled with desires. There are tales of battles, sharing, and discoveries. Lots of them are thrilling and filled with many alternative colours. Each story is a timestamp within the coronary heart of those that have seen, heard and touched by these unforgettable tales.
COSMOS & HARMONY sees these lovely tales of every place on the earth and it needs to move these lovely tales to everybody via its services. COSMOS & HARMONY needs to see everybody blissful by experiencing these lovely tales via what we’ve got to supply.
What does your model have to supply to the US market?
Our model provides services impressed by totally different cultures from every a part of the world.
As our model represents totally different cultures from totally different components of the world, we wish to share what we’ve got with the US market, which is a distinct a part of the world as effectively.
How is the transition going? What have the challenges been?
Our transition has not been straightforward. There have been a number of challenges that we face. For instance, our data of the market is kind of restricted. We hope to study extra concerning the market as we transfer ahead.
What’s the subsequent step on your model in shifting into the US market?
Our subsequent step is to Americanize our advertising and marketing and branding technique by creating a novel persona for our firm to construct a relationship with our buyer base and develop a repute throughout the market. We’ll provide you with a model technique to point out folks not solely what we do, however how we do it.
Is there the rest you wish to add?
COSMOS & HARMONY is from Thailand, so we began with pure private care merchandise from the tradition and story of Thailand equivalent to Thai rice cleaning soap. We now have a group centered on well-known parts of Thailand’s tradition, like Songkran with the favored scent of “Nam Ob Thai”, Kick Boxing with cooling cleaning soap to begin a recent day or after your exercise to refresh your self, and Thai Therapeutic massage with a warming impact for use to calm down your muscle groups and tendons.
Lastly, we’ve got the Thai Kitchen cleaning soap assortment, with Thai kitchen substances, herbs and spices and we mix distinctive important oil scents with no artificial perfume.