New York Metropolis-based Glowski, who has beforehand labored for L’Oréal, Bobbi Brown and Clinique, is charged with heading up the model’s gross sales workforce as its Chief Gross sales Officer and to steer the haircare model on its subsequent strategic section. Having labored within the L’Oréal Luxe Division for the previous 5 years, Glowski brings in a wealth of brand name administration and gross sales expertise to the position. Glowski’s 25-year-long profession has concerned built-in advertising and marketing, gross sales technique, monetary operations and expertise improvement within the hair care sector.
Glowski mentioned: “I’m thrilled to hitch the Dwelling Proof workforce and assist drive continued gross sales progress at an thrilling time for the model. “I’m obsessive about the merchandise and the science behind them; the considered bringing confidence to the world by progressive hair care is inspirational – there’s nothing like an ideal hair day!”
Growing magnificence manufacturers
In her most up-to-date position in L’Oréal’s Luxe Division, Glowski headed up its retail gross sales and enterprise improvement for its self-assist channel. The position concerned working with retailers, equivalent to Sephora and Ulta Magnificence, to develop omnichannel methods to realize a aggressive edge and enhance their market share within the magnificence house.
Glowski began her profession specializing in retail in US division retailer Lord & Taylor’s govt coaching programme, which noticed her develop a love for the sweetness trade. She went on to hitch cosmetics producer Estée Lauder Corporations’ model Clinique in 2003 the place she took on the position of account coordinator within the magnificence sector.
After 11 years working throughout the gross sales, advertising and marketing, nationwide accounts and gross sales operations features at Clinique, Glowski moved to cosmetics and skincare model, Bobbi Brown. Right here she led the North America advertising and marketing workforce, collaborating carefully with retailers to deliver the model’s imaginative and prescient to the area.
By It Cosmetics, Glowski entered the L’Oréal organisation as Head of Gross sales the place she targeted on supporting the model’s integration into L’Oréal and constructing a nationwide account workforce.
On the forefront of hair care discovery
Launched in 2005, Dwelling Proof was based by professors from Massachusetts Institute of Know-how (MIT) College and editorial hair stylists. From its inception, the hair care model got down to centre its formulations and model improvement on analysis, adopting a science in motion strategy. By making use of this philosophy, Dwelling Proof has strived to be on the helm of progressive discoveries, innovations and reimagining of hair care formulations, designed for all hair varieties and textures.
With over 120 patents up to now, Dwelling Proof is rooted in science-led product improvement, having created over 450 formulation and 44 merchandise in whole.
Commenting on how Glowski’s appointment ties in with Dwelling Proof’s gross sales technique for 2022 and past, a spokesperson for the model mentioned: “Dwelling Proof’s gross sales technique for 2022 is to proceed the 5 straight quarters of double-digit progress that the workforce has constructed whereas the class has exploded.”
“There are sturdy tailwinds within the class general because the status hair care shopper is evolving,” the spokesperson mentioned. Dwelling Proof states it’s targeted on reinforcing its position because the main consumer-first, science-backed hair care model in an more and more crowded house with a purpose to drive consciousness and advocacy.
In Europe specifically, Glowski can be “a part of strategically optimising the LP World footprint by evaluating distributor relationships and increasing in choose markets”, the spokesperson added.
Dwelling Proof, which is owned by Unilever, said its short-term technique is to proceed its momentum with sturdy double-digit progress throughout all channels. “Our R&D groups go the place no researchers have gone earlier than in magnificence, giving customers entry to the most recent discoveries in hair science,” mentioned a spokesperson for the model. “We now have extraordinarily thrilling new launches coming within the again half of 2022.”