Foot care magnificence startup Clapoti bringing Korean sauna tradition to the lots

Based in 2021, the US-headquartered startup Clapoti had developed a small vary of foot care formulation packed in particular person recyclable pouches, together with single-use disposable socks. Out there for pre-order through the model’s D2C web site, the providing included an exfoliant foot masks, cream foot masks, and gel foot cleanser, all made utilizing an array of conventional Korean plant extracts sourced from licensed natural farms, equivalent to perilla leaves, inexperienced tea and ginger.

Korea-born CEO and founding father of Clapoti Marie Perruchet stated the aim was to deliver the genuine sauna expertise into magnificence shoppers’ properties.

“Koreans, they go to the sauna, they soak, they scrub, and so they loosen up. And we’d love for individuals to get entry to that, however from residence,”​ Perruchet advised CosmeticsDesign-Europe at Cosmoprof Bologna Worldwide again in April.

The general expertise of self-care, leisure and grounding skilled in Korean saunas over a number of hours, with the broader aim of feeling extra snug in your individual pores and skin, was what the model wished to faucet into, she stated.

You might have the ‘full map of your physique underneath your ft’

It was additionally about spotlighting the vital observe of foot care from a well being and wellbeing standpoint, extra particularly, Perruchet stated.

“Foot care is so vital as a result of it helps with the blood circulation, it eliminates toxins, and that is the complete map of your physique, underneath your ft. So, on the finish of the day, if you happen to don’t handle your ft, like the remainder of your physique – they’re ageing.”

“…We’re very excited to deliver the Asian knowledge to shoppers worldwide,”​ she stated. “In a whole lot of nations in Asia, individuals take away their reveals; individuals know tips on how to handle their ft. And we expect within the Western markets individuals both don’t have time to go and get pedicures, they’re embarrassed to indicate their ft, or just they don’t know the place to start out or tips on how to handle their ft.”

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