Gabar founders on the way it creates a perfume model from reverse sides of the world

Gabar debuted in 2021 with three fragrances impressed by the pure panorama of Myanmar. It was developed by Myanmar-born Phway Su Aye and Su Zar Wain Hnin, two former funding bankers.

“We needed to deliver Myanmar’s heritage to the world and symbolize our tradition. We felt that perfume really was the right medium to do one thing like that,”​ mentioned Aye.

Beginning a model with out formal perfumery coaching was powerful sufficient, however the duo needed to do it whereas aside. On prime of that, they needed to work with a perfumer who couldn’t journey and expertise their homeland first-hand.

Pulling this off was a “testomony to how sturdy the digital age is”,​ Aye advised CosmeticsDesign-Asia​. To assist the perfumer higher perceive Myanmar, they despatched her issues that had been distinct to Burmese tradition, equivalent to Thanaka.

Thanaka is Myanmar’s historical magnificence secret, a pale-yellow paste believed to guard the pores and skin from solar injury, free radicals, and stop indicators of ageing. “For hundreds of years, individuals within the nation have been utilizing it as a each day morning ritual, and it’s extremely a lot ingrained in our tradition,”​ Hnin defined.

She additionally described the method of growing the fragrances whereas on the opposite aspect of the world. “It undoubtedly took a while and I feel three totally different sampling rounds. I feel it was three to 4 sampling rounds earlier than we lastly got here to the right form of formulation for us and we had been actually, actually enthusiastic about it.”

Regardless of the geographical challenges, Aye mentioned that the pair completely loved your entire course of.

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