Gillette Venus on their SayPube marketing campaign


CosmeticsDesign spoke with Dana Malcolm, senior model director of North America Shave Care at Gillette Venus, concerning the marketing campaign and the way it suits into the shave class general.

This interview was carried out through electronic mail.

Inform me a bit about this marketing campaign and what impressed it.

Practically half of US ladies agree that it feels extra correct to make use of anatomical phrases, like pubic, to explain their our bodies, however solely 18% of ladies are literally utilizing these kinds of phrases. So, Venus set out on a mission to do away with outdated, censored, and typically downright foolish phrases like “bikini” or “down there” for the pubic space.

In Might 2021, Venus inspired individuals to #SayPubic with the launch of the Venus for Pubic Hair & Pores and skin Assortment, an array of hair removing and skincare merchandise that look after the pubic space whether or not hair is there, gone or rising. To additional assist de-stigmatize the time period, the model launched the viral animated video dubbed, “The Pube Music.”

Now, we proceed our #SayPubic marketing campaign with an encore that includes particular visitor and feminine rapper Princess Nokia. The track “It’s Time to Care (For Your Pubic Hair) – that includes Princess Nokia” debuts on all Venus social media channels right this moment. Venus additionally just lately added a Light Trimmer and Hair & Pores and skin Softening Oil to its standard Venus for Pubic Hair & Pores and skin Assortment, offering much more choices to care for his or her hair and pores and skin within the pubic space.

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