HIZ Physique was based in March by Jack Campbell, who has a background in advertising and marketing, gross sales and enterprise growth in Australia’s magnificence market.
Campbell based the model to fill what he noticed as a spot out there for a fuss-free method to males’s skincare.
“As a result of the skincare trade is kind of saturated with lots of manufacturers, we wished to offer an possibility that was void of selling gimmicks and complicated jargon. As a substitute, HIZ Physique is a simplified method to skincare that sees actual outcomes for males’s pores and skin.”
The corporate advocates a easy four-step regime that “takes the confusion out of males’s skincare and makes it a no brainer,” mentioned Campbell.
Since its debut in March, the corporate has seen income double month on month, a development it expects will proceed for the remainder of the yr.
“I feel we’re on the precipice of a males’s skincare and sweetness increase. We launched in March this yr and have since doubled our income month on month with no indicators of slowing down. After all that’s anecdotal proof however throughout the board searches for males’s skincare are on the rise and I feel this can proceed,” mentioned Campbell.
That is pushed by the rising consciousness of skincare and pores and skin well being amongst male customers.
“Gone are the times of males washing their face with cleaning soap or skipping utilizing skincare altogether, as an alternative we’re seeing a brand new wave of males who’re simply as focused on skincare as girls. We’re additionally seeing males come to us with particular skincare issues like zits or psoriasis and wanting an answer that’s tailor-made for males’s pores and skin. Males know that their pores and skin is totally different to girls’s and subsequently need a resolution that’s only for them – with out having to show to girls’s skincare on account of lack of choices.”
Within the coming months, Campbell hopes to broaden the model into new markets within the area
“Our plans for the following 12 months will see us broaden into new markets past the present focus which has been Australia. We’d wish to have a presence in New Zealand, Singapore and the broader Asian market.”
On the similar time, it is going to keep watch over the market and reply to new developments and calls for, he mentioned.
“Proper now, we imagine our merchandise present the proper full skincare regime for males, however we’re all the time aware that sooner or later we might reply to new calls for. For instance, if there’s a particular sort of product our clients are focused on, we will definitely discover choices to offer that.”
Based on Campbell, the model has been buying new clients by way of referrals. He believes this indicators that males are having conversations about skincare.
As a brand new model, visibility and consciousness can be a precedence for the corporate within the foreseeable future.
“We’re presently implementing a 360-approach that faucets into an array of selling alternatives, in addition to earned media by way of our [public relations] efforts and naturally an emphasis on social media advertising and marketing. We’ve additionally been very fortunate that word-of-mouth has additionally develop into a part of our technique, which everyone knows is one thing you can’t pay for however is a useful advertising and marketing instrument,” mentioned Campbell.
Moreover, the corporate is specializing in schooling, mentioned Campbell. “It’s one thing that males are trying to find, and we need to proceed offering that on an array of skincare subjects and issues.”
