The Taiwanese-Canadian designer is already well-known for his luxury fashion and fragrance designs and has dressed the likes of Former First Lady Michelle Obama, Julianne Moore, Kate Bosworth, and more since his debut in 2007. Wu’s use of perfectly paired colors, elegant fabrics, and feminine lines transitions effortlessly from the runway to the real world. He describes his childhood in the ‘80s as a time when makeup was très popular, and this focus on beauty captured his attention from a very young age.
His beauty brand, in particular, gives way for ease and accessibility with a mid-level price point (all individual products retail for under $35). His makeup line features a nude color spectrum that offers quintessential shades for every skin tone.
Wu hopes for his products to invoke a sense of strength, confidence, and beauty when applied and for his designs to make us feel like our best selves. In addition, Wu’s clean beauty products are 100% cruelty-free and formulated without parabens, phthalates, and sulfates.