L’Oréal patents make-up artist digital make-up app for Augmented Actuality pictures and video streaming
Writing in its first worldwide patent [I], L’Oréal mentioned the digital make-up artist app supplied customers magnificence routine info; frequent make-up seems to select from; beauty product suggestions primarily based on pores and skin sort and ethnicity; and the power for customers to retailer look preferences. Customers interacted with the platform through picture seize and a dialogue field, with machine-learning used to analyse particular person faces.
The outcome? A digital beauty ‘look’ that may very well be saved and used as a web based profile image throughout a spread of social media platforms, together with Instagram, LinkedIn, TikTok or Snapchat, or used as an overlay to reside video streaming on the likes of Microsoft Groups, FaceTime or Google Hangouts.
The digital make-up artist
A major a part of the app, L’Oréal mentioned, was a digital make-up artist – both offered within the type of an avatar or picture of an actual individual.
“There’s a want to offer a customized try-on expertise for a specific person that enables interplay in a fashion that’s akin to the expertise that the person might have with a private make-up artist,” L’Oréal wrote in its patent submitting.
“There’s a want for a make-up expertise wherein the private make-up artist teaches a person the steps to get a desired look on their very own face,” it mentioned.
While many social media apps had been developed enabling customers to create cartoon avatars with customised hairstyles, hair colors and make-up, L’Oréal mentioned many customers would seemingly choose posting a made-up picture of their very own face – a need this app aimed to plug.
Machine studying for higher personalisation
The make-up artist system had been designed to work on a private cellular gadget or pill laptop through an app, named MyFace within the patent paperwork, with the likelihood to hyperlink a number of gadgets through cloud providers.
The digital gadget enabled customers to take and add photographs or selfies but in addition work together with a dialogue field of the digital make-up artist, both by typing or talking right into a linked microphone. The aim of this dialogue was to log client wants, present magnificence routines and desired seems.
The system then relied on machine studying to analyse pictures of the person’s face to determine face components and facial traits like eye color and pores and skin tone earlier than making suggestions on make-up seems through audio instructions or video, which might embody a tutorial sequence for the person. In a single embodiment of the invention, this digital make-up artist may very well be thought-about a “conversational agent” – responding in real-time to particular person questions and interacting with a person.
In any case, L’Oréal mentioned these tutorials and proposals had been tailored to the person’s expertise in making use of make-up.
Digital make-up palette and trend matching
In two separate worldwide patents [II & III] associated to this app, L’Oréal outlined two different essential add-ons: a digital make-up palette and a system that made ‘look’ suggestions primarily based on a person’s outfit.
The corporate mentioned the digital make-up palette might embody color cosmetics but in addition utility instruments like brushes and sponges. This meant that customers who chosen a ‘do-it-yourself’ look might use bodily gestures to use digital make-up to their very own facial picture within the app.
The style-matching side, it mentioned, enabled customers to go for make-up seems that had been in “aesthetic settlement” with what they had been carrying on a selected day or night.
Past conventional digital try-ons
Taking digital try-on know-how to the following stage was one thing different manufacturers and specialists within the subject had been additionally targeted on. Excellent Corp, for instance, had now developed NFTs [non-fungible tokens] of digital watches and jewelry that customers might buy.
Coty had additionally lately filed a patent on a ‘dynamic’ digital try-on platform for color cosmetics, that may be used throughout Augmented Actuality [AR] pictures or video streaming.
[I] WIPO Worldwide Patent No. WO/2022/146766
Printed on: July 7, 2022. Filed on: December 21, 2021.
Title: “Digital make-up artist”
Inventor: L’Oréal – MC. Troutman, FD. Cruz and S. Gadol
[II] WIPO Worldwide Patent No. WO/2022/146615
Printed on: July 7, 2022. Filed on: December 2, 2021.
Title: “Digital make-up palette”
Inventor: L’Oréal – S. Gokhale, R. Downs and JD. Mason
[III] WIPO Worldwide Patent No. WO/2022/144232
Printed on: July 7, 2022. Filed on: December 21, 2021.
Title: “Methodology for figuring out a minimum of one color suitable with an outfit of a person”
Inventor: L’Oréal – F. Zapalowicz et al.
