L’Oréal patents make-up artist digital make-up app for Augmented Actuality pictures and video streaming

Writing in its first worldwide patent ​[I​], L’Oréal mentioned the digital make-up artist app supplied customers magnificence routine info; frequent make-up seems to select from; beauty product suggestions primarily based on pores and skin sort and ethnicity; and the power for customers to retailer look preferences. Customers interacted with the platform through picture seize and a dialogue field, with machine-learning used to analyse particular person faces.

The outcome? A digital beauty ‘look’ that may very well be saved and used as a web based profile image throughout a spread of social media platforms, together with Instagram, LinkedIn, TikTok or Snapchat, or used as an overlay to reside video streaming on the likes of Microsoft Groups, FaceTime or Google Hangouts.

The digital make-up artist

A major a part of the app, L’Oréal mentioned, was a digital make-up artist – both offered within the type of an avatar or picture of an actual individual.

“There’s a want to offer a customized try-on expertise for a specific person that enables interplay in a fashion that’s akin to the expertise that the person might have with a private make-up artist,” ​L’Oréal wrote in its patent submitting.

“There’s a want for a make-up expertise wherein the private make-up artist teaches a person the steps to get a desired look on their very own face,” ​it mentioned.

While many social media apps had been developed enabling customers to create cartoon avatars with customised hairstyles, hair colors and make-up, L’Oréal mentioned many customers would seemingly choose posting a made-up picture of their very own face – a need this app aimed to plug.

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