Magnificence tech articles on CosmeticsDesign


When the COVID-19 pandemic pushed most cosmetics gross sales right into a DTC setting, private care and sweetness manufacturers needed to get extra artistic about digital retail areas. Firms are additionally creating new instruments to enhance merchandise or buyer experiences.

Whereas some applied sciences are practically desk stakes within the cosmetics trade at the moment, others are nonetheless within the early phases of discovery so far as buyer and model purposes. 

Learn extra about know-how within the magnificence trade with these CosmeticsDesign articles.

L’Oréal launches to carry “new age” tech, knowledge to in-home, salon hair coloring

L’Oréal introduced the launch of Colorsonic and Coloright Monday, forward of the CES 2022 present. © L’Oréal Paris

L’Oréal has launched two new applied sciences for mass-market customers and stylists, developed to bypass hair coloring issues “solely know-how might remedy.”

The corporate introduced the Colorsonic and Coloright applied sciences on Monday, forward of CES 2022. Each merchandise, Colorsonic for customers and Coloright for hairstylists, deal with ease-of-use with colour software.

Head of the L’Oréal International Know-how Incubator Guive Balooch stated they’re significantly enthusiastic about making these improvements within the hair coloring area, which the corporate launched greater than a century in the past.

“What we have seen prior to now 100 years is plenty of innovation within the sorts of formulation and colours to get to the correct chemistry,”​ Balooch informed cosmetics design. “However the best way of really making use of it on the hair, each at residence and within the salon, hasn’t actually modified in any respect.”

Learn extra…

Walmart launches status magnificence retail area on-line with Area NK, quickly in-store

Image of BEAUTYSPACENK from Walmart and Space NK

The web area was launched in March and will likely be launched in 250 shops throughout the summer time. Photograph courtesy of Walmart

Q&A

Walmart launched BEAUTYSPACENK with Area NK to carry status private care to the retail large’s on-line and in-store gross sales areas. CosmeticsDesign spoke with Laurie Tessier, merchandising director for status magnificence at Walmart, concerning the launch.

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