Medical tech versus magnificence tech the progressive focus at CES 2023 says Robin Raskin

Final month on the annual CES tradeshow in Las Vegas, US, organised by the Shopper Expertise Affiliation and thought of one of the vital influential tech commerce exhibits on this planet, two magnificence majors unveiled improvements​. L’Oréal launched two magnificence tech prototypes: a handheld make-up applicator ‘Hapta’, designed for customers with restricted hand and arm mobility, and a precision forehead printing device ‘Forehead Magic’, developed in partnership with Korean momentary tattoo specialist Prinker – an organization it had since acquired a minority stake in. Johnson & Johnson additionally launched a 3D-printed personalised pores and skin well being complement underneath its Neutrogena model, in partnership with UK customised diet agency Nourished.

However, broadly talking, Robin Raskin, founding father of The Digital Occasions Group and veteran CES attendee and collaborator, mentioned magnificence stayed within the shadows of human well being and wellbeing at this 12 months’s present.

Medical tech ‘dabbling in magnificence’

“What you noticed extra of this 12 months was well being, particularly female well being – infertility, menopause, speaking about your interval; issues that have been on the periphery earlier than at CES which have gotten extra mainstream,”​ Raskin instructed CosmeticsDesign-Europe.

“…The medical a part of the present, they sort of got here near dabbling in magnificence,”​ she mentioned.

There have been many medical tech firms, for instance, providing monitoring instruments to enhance general diet, wellbeing, fatigue and extra, which may in the end enhance what shoppers thought-about ‘magnificence’, she mentioned, however solely not directly.

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