Final month on the annual CES tradeshow in Las Vegas, US, organised by the Shopper Expertise Affiliation and thought of one of the vital influential tech commerce exhibits on this planet, two magnificence majors unveiled improvements. L’Oréal launched two magnificence tech prototypes: a handheld make-up applicator ‘Hapta’, designed for customers with restricted hand and arm mobility, and a precision forehead printing device ‘Forehead Magic’, developed in partnership with Korean momentary tattoo specialist Prinker – an organization it had since acquired a minority stake in. Johnson & Johnson additionally launched a 3D-printed personalised pores and skin well being complement underneath its Neutrogena model, in partnership with UK customised diet agency Nourished.
However, broadly talking, Robin Raskin, founding father of The Digital Occasions Group and veteran CES attendee and collaborator, mentioned magnificence stayed within the shadows of human well being and wellbeing at this 12 months’s present.
Medical tech ‘dabbling in magnificence’
“What you noticed extra of this 12 months was well being, particularly female well being – infertility, menopause, speaking about your interval; issues that have been on the periphery earlier than at CES which have gotten extra mainstream,” Raskin instructed CosmeticsDesign-Europe.
“…The medical a part of the present, they sort of got here near dabbling in magnificence,” she mentioned.
There have been many medical tech firms, for instance, providing monitoring instruments to enhance general diet, wellbeing, fatigue and extra, which may in the end enhance what shoppers thought-about ‘magnificence’, she mentioned, however solely not directly.
Requested if these medical or pure-tech firms may make strides in magnificence and private care, Raskin mentioned: “I feel there are issues which might be magnificence adjunct.”
There have been loads of sensible mirrors, for instance, providing up-close evaluation of pores and skin and pores, she mentioned. Initially, most of those improvements have been designed to advocate higher hydration, sleep or diet – centered on enhancing each day behaviours – however, in the end, she mentioned this may very well be stretched into the realms of magnificence routines.
“Once more, it’s tech, however it’s extra well being than magnificence,” Raskin mentioned. “However in the event you imagine that health and beauty sort of go collectively, I feel that’s going to be actually vital for the subsequent six months.”
“…To me, you’re seeing interior magnificence and outer magnificence mixing,” she mentioned.
Straight-up sensible magnificence ‘wasn’t that large a deal’
Magnificence tech in its purest type, Raskin mentioned – suppose sensible make-up applicators, digital pores and skin well being face masks and future perfumery ideas – wasn’t as seen this 12 months in comparison with prior years.
“It looks as if, and perhaps it was the pandemic, however magnificence wasn’t as – aside from the accessibility piece and the nutritional vitamins – magnificence wasn’t that large a deal.”
Improvements in magnificence had carried softer messaging round sustainability and value this 12 months however have been much less ground-breaking, minus some exceptions in fact, she mentioned.
Femtech, nonetheless, which arguably bridged well being and sweetness, she mentioned, had been large at this 12 months’s present.
“This entire thought of simply caring for a girl’s physique general goes to be increasingly more vital,” she mentioned, whether or not that be a sharper concentrate on menopause well being, enhancing fertility monitoring and monitoring and catering to intervals.
Femtech had actually been flagged in latest months by trend-watchers as a class to look at. Andrew McDougall, director of magnificence and private care analysis at Mintel, mentioned sexual well being was a key pattern to look at this 12 months, and inside this femtech would acquire critical floor.
Personalised diet consultants at Qina additionally mentioned alternatives in feminine know-how to handle well being situations have been huge, following an elevated consciousness of gender-specific well being situations and up to date technological advances.
