CRC: Inform us extra about your journey – from being knowledgeable hairstylist to deciding to create your individual model!
FREDERIC FEKKAI: As knowledgeable hairstylist, I do know first-hand the significance of getting the appropriate merchandise that persistently ship excessive efficiency. I formulated my first product, Technician Colour Care Shampoo, after being behind the bowl and watching hair shade being washed down the drain. I assumed, that is loopy that there’s nothing that may take away the dye with out stripping the colour. That is how I entered the laboratory as a formulator.
Different collections then adopted, Sensible Gloss and Full Blown Quantity, to supply options to hair issues and improve the pure magnificence of every lady’s hair. The FEKKAI model created the luxurious hair class and was bought to P&G in 2008. In 2018, I bought my model again and began over, now as a clear haircare entrepreneur.
As we speak, every product has been formulated to make the stylists life simpler and showcase their craft whereas incorporating clear components and leading edge science. Technician Colour Care right now, gives much more shade fade safety and vibrancy increase whereas making a wealthy, foaming lather with a sulfate free system powered by Keraguard™ and Mirabelle Plum Seed oil. Clear Stylers Straight Balm is a revolutionary blowout balm that additionally bonds, seals cut up ends and reduces dry time by 30% with Phytenso™, a botanical relaxer. Plus, it has 450 diploma warmth safety and 24-hr frizz management. I formulate with the issues of all hair sorts and styling wants in thoughts. All the new merchandise in improvement are what I name a triple threat- they ship superior efficiency in 3 completely different classes.