This present day, it’s nearly as if skincare has turn out to be second to main a busy and hectic life-style. Stress and ageing, nonetheless, could be a dangerous mixture in your pores and skin. In case you have no time for superficial magnificence regimes that add complication to your day by day routine, meet Vida Glow. This revolutionary model is about to outline the requirements of magnificence for the longer term.
Since Vida Glow launched in 2014, it shortly etched its title within the magnificence trade. It particularly garnered the eye of many for its hero Pure Marine Collagen vary. Since then, the model has dedicated to creating merchandise which are highly effective and efficient utilizing solely clinically confirmed elements. Let your skincare merchandise be just right for you, not the opposite means round.
We sat down with the girl behind the model, Anna, to choose her mind concerning the international best-selling marine collagen and extra from Vida Glow.
Q&A with Anna Lahey of Vida Glow
What’s Vida Glow and the way was it born?
We’re an ingestible magnificence model creating science-backed options for contemporary magnificence considerations. Vida Glow began after I noticed the transformative advantages of marine collagen in my very own pores and skin, hair and nails – and this sparked my ardour for ingestible magnificence and its prospects.
What’s your model’s goal? The WHY behind all of it?
All the things from the model’s beginnings, its philosophy and scientific innovation replicate my private drive for serving to individuals uncover actual outcomes from ingestible magnificence. After I skilled the advantages of marine collagen, I invested into the analysis to know the scientific proof behind the outcomes I noticed in my hair, pores and skin and nails. And the medical information was very evident. I knew I needed to share this.
How is it distinctive?
Our funding in science has set the muse for Vida Glow’s success. It’s a definitive level that continues to benchmark us as leaders within the ingestible magnificence trade. And we make use of a science-lens at each step of our NPD course of. Final 12 months we invested over $1M into unbiased medical trials. It’s a giant endeavor, however this dedication to outcomes is why we’ve got such a loyal buyer base – with one unit of Pure Marine Collagen bought each 4 seconds.
Who would profit from Vida Glow?
Vida Glow is for everybody. Our formulation are backed by science and are straightforward to undertake – so you possibly can obtain tangible outcomes, regardless of your life-style or wider magnificence routine.
How do you go about researching elements and testing new formulation?
We begin by figuring out frequent – and rising – magnificence considerations. We look at the foundation trigger of those considerations, like pigmentation or hair loss, then discover modern and clinically backed lively elements to ship the perfect outcomes. As soon as we’ve created our formulation, our NPD tasks undergo stringent medical and client trials to make sure the formulation meets our excessive requirements and creates seen outcomes.
What are you seeing within the market with ingestibles, collagens and inside well being being a spotlight?
Transparency. Shoppers are demanding accountability and transparency – not solely by way of model values, however the place merchandise are created and the science behind their elements. Years in the past, nobody actually regarded behind a pack. At present, persons are wanting to find extra. I’m happy with our transparency. From the science behind ingestible magnificence, to our medical information and what outcomes to count on from our merchandise, educating customers has all the time been a precedence for Vida Glow.
What are YOUR most favorite merchandise from the model?
Pure Marine Collagen will all the time be a staple in my routine, however our Superior Restore Radiance and Hairology formulation game-changing for my pores and skin and hair. Radiance is a vegan capsule which brightens the pores and skin and reduces indicators of pigmentation like solar spots, melasma and darkish below eyes. It’s made a major enchancment to the pigmentation from my pregnancies too. And our newest launch, Hairology addresses hair loss and thinning. It’s clinically studied to cut back hair loss by 34% in simply 28 days. It’s been revolutionary for individuals experiencing extreme hair shedding, thinning hair and discovering their hair all over the place! All of which I’ve personally skilled throughout my hair loss.
“Vida Glow is designed for actual individuals and actual life. My imaginative and prescient is for Vida Glow to be a part of your routine on daily basis, each step of the way in which.”
-Anna Lahey
How do you get your inspiration for merchandise, branding, your workplace area?
All of my inventive inspiration comes from a want to have a constructive influence on individuals’s lives. Whether or not that’s by means of our merchandise, vibrant visible identification and sunny disposition, or our workforce at VG HQ.
You’ve had astounding progress over the previous few years, how do you retain grounded?
Our progress and enlargement into worldwide markets is extremely gratifying. However we’re nonetheless on the journey, there are nonetheless extra targets to succeed in, and that’s what retains me grounded. As do my three younger youngsters who consistently preserve me on my toes!
When not operating a enterprise how do you observe self-care?
I attempt to take the stress off with straightforward and life like ways in which I can stay my life on daily basis. I wish to have strolling catch-ups with mates. And I do my greatest to stay to a routine and plan my days. I wish to really feel ready and I’ve lists for all the pieces, so even on manic days, if I’ve ticked one factor off, I really feel like I’ve completed one thing.
In case you might return and provides your 18-year-old self any recommendation, what would it not be?
Don’t be afraid to make errors. It’s in these moments that you just study essentially the most.
The workforce at My Haircare & Magnificence are enthusiastic about partnering with Vida Glow, what’s subsequent for the model?
We’re creating focused ingestible remedies for particular magnificence considerations throughout pores and skin, hair and the physique. Radiance and Hairology had been our first Superior Restore launches – and we’ve got one other revolutionary pores and skin SKU coming later this 12 months!
Need to Strive Vida Glow?
Actual magnificence for actual life. That’s the ethos of this model. The founder, Anna, insists on clinically confirmed elements to attain lasting and visual outcomes. If not, then what’s the purpose of spending all these efforts and assets on producing skincare merchandise.
Vida Glow likes to raise the customers’ thought of how skincare needs to be. If this appears like one thing you wish to attempt, take a look at our web site to study extra concerning the model and its best-selling merchandise. It’s extra than simply magnificence; this model is about making an influence on individuals’s lives, too.
Get your individual Vida Glow merchandise right here!
Abby
Abigail is a journey fanatic who enjoys attempting new foodie locations. She graduated with a level in Inventive Writing and has labored as an internet content material author since 2010. She enjoys writing about journey, life-style, magnificence, hair care, and wellness.
