Seacliff Magnificence on recycled ocean plastic packaging


Seacliff Magnificence grew to become the unique magnificence provider for the #tide ocean materials plastic resin earlier this 12 months and the corporate has spent the time since at commerce exhibits and on-line selling the brand new packaging choice.

Brian Saputo, government vp of Seacliff, informed CosmeticsDesign the partnership is a part of broader efforts to curb the circulate of plastic packaging into the world’s landfills and oceans. For Seacliff and #tide particularly, which means pulling plastic out of waters close to Malaysia to be turned again into packaging.

Plastic Recycling Provide Chain 101

In keeping with rePurpose World, roughly 75% of the plastic recycled within the US, UK, Canada and Eire results in landfills within the international south, as a substitute of in new plastic packaging. Be taught extra concerning the problem right here with CosmeticsDesign.

“Should you go up 40,000 ft, the issue that we’re making an attempt to unravel is methods to shut the loop,”​ Saputo mentioned. “It’s discovering an answer for an ongoing downside and making an attempt to, no pun meant, stem the tide of all this plastic going into the ocean, how we accumulate it and produce it again into the patron world.”

Superior recycling of a degraded plastic supply

The plastic #tide pulls out of the ocean for recycling is, by the character of the setting it’s in, of degraded high quality. Nevertheless, the corporate has partnered with the Swiss College of Utilized Sciences to develop a proprietary expertise to molecularly restore plastic.

On Seacliff’s aspect, that has meant they will use ocean-bound plastic reliably for magnificence packaging. Saputo mentioned the provider did rigorous testing with the resin earlier than introducing it to the market and located it carried out higher than native recycled plastics.

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