The Health Entrepreneur Who Swears By Shea Butter

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“Hello! I’m Ife Obi (@ife_o)! 4 years in the past, I transitioned from promoting and advertising and marketing video video games to being a “wellness culturist.” The wellness of myself, my household and my group has turn into my life’s mission and so I launched a wellness model, The Match In. Now we have three health studios offering totally different motion choices for the residents of the largely Black & Brown communities in East Brooklyn together with pilates, energy coaching and barre. We’ve additionally launched our personal wellness merchandise to sort out the problems impacting our communities at larger charges. I’m additionally a lead teacher and coach within the studios, the top of promoting, chief innovator, handyman, janitor and all of the issues solo-entrepreneurs are for his or her enterprise.

Due to my occupation, which implies I’m booked, busy, and shifting constantly, I see magnificence as pure. With The Match In, I preach physique acceptance and treating the physique we’ve got with kindness. I really feel the identical about pores and skin and hair. As a result of I’m consistently in movement, I want my pores and skin and hair to breathe which implies not layering it with product however nonetheless remaining wholesome and moisturized. I additionally want issues to be quick, which means minimal work. Pure with a bit sparkle is how I method magnificence.

I might say my appreciation for magnificence comes from my mother. Often because she by no means wore make-up aside from possibly a lip. She saved her hairstyles simple as a result of she labored two jobs and didn’t have time for fixed styling. So I assume my lack of coaching or publicity to sophisticated magnificence routines helped me respect the pure magnificence in individuals and in myself.

My philosophy is, deal with your physique nicely and let your pure magnificence shine via.

I’ll begin with bodycare since that may be a massive a part of my world. I transfer my physique, ultimately, six days every week. I like conserving my physique sturdy and wholesome via energy coaching modalities particularly working with kettlebells and doing pilates. It helps to maintain my physique wholesome by conserving my bones sturdy, joints cellular, and muscle mass developed. Complimenting that, I feed my physique day by day with a smoothie of collagen to take care of my muscle mass and feed my pores and skin and hair, after which I take advantage of our personal Making Strikes Digestive Complement to assist keep good intestine well being. As a result of I’m coaching individuals 36 hours every week along with my very own coaching, I want the occasional topical ache reliever for sore muscle mass. I like to make use of Noirebud’s CBD Butter as a result of it’s soothing and goes on easily.

Coconut Oil and shea butter are what I take advantage of as my day by day pores and skin moisturizers. Proper after a scorching bathe, I’ll use my whipped shea or cocoa butter from Black Lady Lengthy Hair, particularly throughout the colder NYC days or I’ll simply throw on some coconut oil throughout the steamier seasons. For my face, after washing with Buttah Pores and skin’s Light Cleanser which I like due to its lightness and doesn’t dry me out, I moisturize with their CocoaShea Revitalizing Cream. On sunny days, I’ll use Kiehl’s Extremely Facial Moisturizer with SPF 30 to maintain my face hydrated and guarded.
I’ll solely placed on make-up if there’s a photoshoot coming and even with that, I maintain it minimal like my mother did specializing in the lips. I like to make use of NCLA Magnificence Lip Scrub to maintain my lips mushy adopted by my Kiehl’s Lip Balm. Then when it requires a bit sparkle, I’ll add a pop of lip shade and bronzer or blush from manufacturers like ColouredRaine and Marena Beaute.

Once more, due to my way of life, I want my haircare to be fast and straightforward. I must maintain my scalp and hair clear, however moisturized. In between stylist visits, that are each few months, I like to make use of Prose‘s personalized hair-care system. Whereas my hair is pure, I shade my hair usually and the system retains my hair wholesome and mushy. In between washings, I’ll often use pure shea butter or coconut oil to moisturize my pure hair.

One factor my boyfriend and I’ve dedicated to is one getaway a month. It may be a staycation getaway or a full tropical escape, however both manner it’s essential to have a second to flee for a minute and reset. I even have moments within the day the place I flip off fairly actually. No telephone, no laptop computer, simply me and possibly some Actual Housewives on the TV.

Mattress-Stuy is a continuing inspiration. Strolling round The Stuy, particularly in the summertime, is like no different place. It’s such a vibe and actually is a Black Enterprise Hub. Now we have wonderful wellness companies within the neighborhood, particularly these run by Black Girls like Blissful Buds, Life Wellness and The Match In, after all. My group consistently conjures up me to do extra for them as a result of they are surely the most effective group on the planet.”

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